Who Builds This
Sadan K.Founder, Apex System
I am Sadan K., the man who builds and manages every system for roofing companies — so each of them gets my full attention from day one. No account managers. No juniors. Just me.
No vague “marketing services.” Every deliverable is specific and concrete. Your landing page content and branding are yours permanently.
Built to convert homeowners with a roof problem. One goal: get them to book. Clear language, strong trust signals, no distractions. The content and copy are permanently yours.
Every new lead gets messaged automatically: qualifying them, answering questions, and booking the appointment without you lifting a finger.
See exactly how many booked inspections your ads and landing page are producing. Real numbers to make real decisions.
A focused walkthrough so you and your team know how to use the system. Then the automation runs it from there.
A homeowner who books an inspection is not shopping around. They have a real roof problem and they are inviting you onto their property. You are standing in front of them, showing them the actual damage. No competing bids in their inbox. No going cold overnight. The inspection is the close.
The copy, the branding, and everything written for your market is yours to keep — always. The automated follow-up and live infrastructure run on tools I pay for monthly, so they stay online as long as we work together. Cancel any time with 30 days' notice.
Most services say "more leads." Here is the actual mechanism — every step a homeowner takes from clicking your ad to you standing on their roof closing the job.
Phase 1
We bypass broad searches and only capture homeowners actively searching emergency or inspection terms — "storm damage roof check," "roof inspection near me."
Phase 2
Ad traffic lands on a zero-distraction page. The homeowner selects their preferred inspection date and time directly on the page and submits. That submission is marked as a booked inspection and is billable.
Phase 3
Homeowner: Automatically receives an instant SMS confirmation and a day-before reminder.
Your Team: Instantly receives an internal SMS alert with the homeowner's full details — Name, Phone, Address, Date — to make a quick 2-minute confirmation call.
Phase 4
Your sales rep arrives at a pre-scheduled inspection with a homeowner who picked the date themselves and received three automated touchpoints.
Mid-size metro example — markets similar in size and competition to Grand Rapids or Charlotte. CPC ~$10, non-branded cost per lead ~$100–125.
*Revenue range based on avg roofing job size of $8,000–$15,000. Not a prediction of any specific job value.
These are illustrative estimates based on industry benchmarks, not a guarantee of results for any specific contractor, market, or month. Actual outcomes depend heavily on your sales process, on-site close rate, local market competition, seasonal demand, ad spend consistency, and how quickly your team responds to leads. Storm season, market saturation, and ad auction competition all affect cost-per-click meaningfully month to month. The ranges above reflect what the data and a properly built funnel typically produce — they are not a promise. Your guarantee terms are defined separately and govern what happens if inspections are not booked in the first 30 days.
A small monthly infrastructure fee to keep everything live and managed. Then you only pay when qualified homeowners actually book inspections. No results means no ongoing payments.
Paid monthly to keep your landing page, follow-up system, and conversion tracking live and fully managed. Zero inspections in your first 30 days and met all conditions? We stop, you are not charged for month two, and month one is refunded in full.
You only pay when a qualified homeowner books through your landing page. No results means no ongoing payments. No retainer. Ever.
What Counts as a Billable Roof Inspection
A billable booked inspection is a homeowner who lands on the landing page, selects a preferred inspection date, and submits a valid full name, phone number, and a property address within your agreed service area. Junk submissions, bot fills, and out-of-area contacts are never billed.
If you receive zero booked inspections in the first 30 days — and you maintained at least $3,000/month in Google Ads directed to your landing page, approved deliverables on time, and responded to leads within 30 minutes during business hours — we stop working together, you are not charged for month two or beyond, and the first month's $500 infrastructure fee is refunded in full. No questions.
Your ads are running right now. So is the leak.
Every week without a proper landing page and follow-up is another week of clicks that go nowhere. You are already paying for the traffic. The Apex System captures the inspections you are currently losing to slow responses and weak pages.
